Wednesday, February 4, 2009

Some of the story, from Zach's perspective.

We all go to school and live in a co-op in Eugene, Oregon. I hate to call us coffee snobs, but that is why we first tossed around this roasting idea. No one we know is as particular as we are, so sometimes we can't avoid the label. A keen sense for our trade is necessary, no matter the risk in being stereotyped.
None of us being business majors, our coffee roasting is not a playground for a future business. It isn't a hobby either. But what does it mean to us? There is no clear answer. But we affirm the need for exquisite and flavorful coffee and that isn't always available. So we took the manner into our own hands and serendipity blessed us. Our coffee started tasting very good, very fast. It had to, because we want people to drink it. We want people to develop the taste for coffee. So we are out here. Doing what we want.

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