Friday, March 13, 2009

SPRING BREAK IS HERE

Finally, a well deserved two-week vacation. While the rest of our classmates are looking for real jobs, I am thinking a hearty dose of market research is in order. That means taking coffee at the maximum prescribed dose and scoping out what exactly is out here in Eugene. With so many coffee shops it is hard to sort out which ones have a decent cup. I won't say anything bad about those other roasters, but as far as I am concerned, our Santa Elena Estate 'Miel' might be the best available single-origin cup in Eugene. It is like hot-buttered rum with great acidity and balance. 

I have been a little desensitized to its unique flavors and I am ready to head back up to Seattle so we can experiment with some new coffees and bring out the flavors in some Ethiopian or Kenyan coffees. If we get in touch with some shops, we will be bringing out some espresso roasts, too. Things are looking up. Luckily we are in the coffee business, one of the few that maintains its popularity in a lackluster economy. 

See you out there, 
Zach

1 comment:

  1. I really like dark-roasted coffee. I know that a lighter roast will often have more subtle flavors, but I really like the in-your-face boldness of a good French or Italian roast. I look forward to your continued experimentation!

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